Digital

Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

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Social Media Optimization

Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence

SEO

Search engine optimization is the process of improving the quality and quantity of website traffic to a website.

PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked

Content Marketing

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets

Website marketing

Website marketing is the process of promoting your website on the Internet. It is one of the online marketing channels you can use as part of your overall digital

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels

Influencers Marketing

An influencer video is a type of sponsored content created by a YouTuber, Instagram star, or other influencer to promote a brand.

Sales / Lead Generation

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads