Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.
Social Media Optimization
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence
Search engine optimization is the process of improving the quality and quantity of website traffic to a website.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked
Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets
Website marketing is the process of promoting your website on the Internet. It is one of the online marketing channels you can use as part of your overall digital
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels
An influencer video is a type of sponsored content created by a YouTuber, Instagram star, or other influencer to promote a brand.
Sales / Lead Generation
Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads